Crave Happy® Universe
Partner With Us
Original characters. Collectible packaging. Stories your audience can wear, display and explore.
Prefer email? cravehappyclothing@gmail.com
Our Why
Keep imagination alive
I’m Mellisa Brown. I began learning to draw at seven in Washington DC. Crave Happy turns that lifelong imagination into characters, stories and products people can make part of their lives.
We want art to live beyond the page. Your partnership can bring that world to a new shelf, gallery, collection or community.
Read Mellisa’s story →What we bring to your company
Original identity
Distinct characters and artwork instead of another generic brand concept.
A connected story
Art, apparel, packaging and a playable game within one character universe.
Direct creative access
Work with the founder to shape a concept around your audience and goals.
Six ways to work together
01
Art gallery display
Original character art and collectible boxes give your exhibit a story visitors can explore.
02
School galleries
Mellisa’s journey from DC classrooms to a character universe brings a personal perspective on creativity.
03
Boutique shops
Apparel and collectible packaging bring original characters and conversation to your shelves.
04
Apparel collabs
Build a capsule concept around your brand and our original characters, with a story beyond the garment.
05
Character licensing
Explore original characters for your packaging, merchandise or media, with clear usage rights agreed together.
06
Brand and event partnerships
Give your event a character led concept through artwork, displays and collectible experiences.
Who we're looking for
We're building our first partnerships locally in Washington DC and North Carolina. Licensing and apparel collaborations are open wherever you are.
Community walls
Galleries, cultural centers and libraries in Washington DC that show local artist work.
Schools and libraries
Alumni drawing days where kids see how one drawing becomes a T shirt.
Skate shops
Consignment shelves for character apparel and a board tied to the Universe Ride game.
Vintage and comic shops
Consignment spots where collectible streetwear sits next to comics and toys.
Artist collabs
One limited tee with another DC artist or small brand, sold through our store.
Character licensing
Simple licenses to start with one character, one product and one territory.
Local events
Markets, art walks and indie theater nights where the truck and arcade story starts conversations.
Podcasts and newsletters
Small culture podcasts and streetwear newsletters to share the Crave Happy story.
Five Box Files. One Universe.
Explore the artwork and stories behind a potential display, collection or collaboration.
Bring us your idea
01
Choose your fit
Tell us your company, audience and the partnership idea that fits your goals.
02
Share the brief
Send your timing and where the artwork or products would appear. Budgets help, but a conversation comes first. No budget is needed to start.
03
Shape it together
Discuss the concept, deliverables and usage rights with Mellisa before agreeing the scope.
Sponsor the Universe
Starting tiers to anchor the conversation. Final numbers are quoted per conversation.
Supporter
$500 and up
Your logo on our displays plus a thank you post.
Partner
$1,500 and up
One branded activation. A gallery night, school visit or pop up event.
Universe Partner
$5,000 and up
A full co created story across apparel, packaging and events.
www.cravehappyuniverse.store
Crave Happy Universe
- 01Past
- How the founder learned to draw
- Ice cream truck story
- Family Kitchen: where the art began
- 02Present
- Character Codex: meet every character
- Box Files: collectible character boxes
- Universe Ride: play the canon world
- Shop: tees, hoodies and boxes
- 03Future
- New characters
- Future stories
- Upcoming releases
- 04Mailing List
- Sign in to the universe with your email
- Get story updates
- Hear about new releases first